Canon's Approach in India market 4C's:
Customer:
Looking for Solutions rater than Functions.
Competition:
Need to lead the market, create new market or new value.
Combination of Blue ocean or Red ocean Strategies.
Context:
More and more Digitalization of products.
Regional differences in India.
Company:
Expanding Direct and Indirect sales.
Expanding into Medical Equipments/Robotics.
Focusing on Imaging. (capturing, archiving, or printing images)
Creating long-term relations with customers and channel partners.
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