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Groupon.co.in New Creative Indian Advertisements - TVC








Here comes Groupon India, which made its presence full fledged in major cities of India with its crazy deals. It associated with Ideas@work (Ideas at Work) media agency for its TV commercials for its branding with fresh and creative advertisements which are already on air.

All Advertisements of Groupon

#1:  Old Lady - Karate Lesson and Massage Deals

#2: Food Restaurant Deals



#3: Kitchen Cutlery Deals.

#4: Travel Deals

Top 3 Careers that People with an MBA Should Consider

Written by Mary Madsen— writer for Bellevue University providing degrees in healthcare management to getting your MBA. Visit Bellevue.edu for more information.
An MBA degree provides a huge range of career options for people to consider. There are obviously lots of things involved in determining why people with MBA's choose the various careers they do. Three of the more popular and highest paying occupations that an MBA helps to qualify a person for are listed below:

1. Engineering Managers

Many people with MBA's go on to get an advanced technical degree as well. This qualifies them to apply for some of the highest paying MBA jobs. A great example of this would be engineering managers that direct engineering and architecture departments.

Overseeing technical development

Engineering managers lead their teams from product creation to completion. They are responsible for overseeing the technical development of products and related services while keeping a support team organized, sustained, and in sync with the team productions goals and corporate strategy.

Bridging the technical and corporate worlds

Engineering managers often oversee R&D, manufacturing, product development and design, and many other things. Engineering managers need a well rounded educational base because they usually need to bridge two worlds, the technical world with that of the corporate world. They need to be able to understand and speak the language of the highly technical world and yet understand, relate to and communicate with corporate planners and leaders.

2.Marketing Managers

Marketing managers do lots of things and have lots of responsibilities depending on the nature and size of the company. Most are responsible for their firm’s marketing strategy. This involves identifying the appropriate markets and creating demand for the products and services offered by the company.

Pricing strategies and new products

Often times they take an active role in identifying the right pricing strategies and finding new markets to penetrate. They also help in the development of new products. A good marketing manager has a complete understanding of the target markets and what motivates the consumer base that is in them.

Many types of marketing managers

Large companies frequently have different types of marketing managers:
·         Product Marketing Managers
·         Business Marketing managers
·         Branding Managers
·         Relationship Marketing Managers
·         Social Marketing Managers

3. Chief Executive Officers (CEOs)

Chief executive officers rank as the highest paying MBA jobs. CEOs are in charge of the overall company strategy, they oversee all the employees and they make all major business decisions. They are ultimately responsible for the company’s performance.

The pressure of being responsible for performance and profitability

The CEO reports to the board of directors. Since the CEO is responsible for all employees and for the performance and profitability of the company, they are usually under constant pressure. A good CEO handles pressure well, has excellent communications skills and has expertise in the industry the company is in as well as a broad understanding of business principles.

Great personal and financial rewards

When CEOs don't perform as desired within a predetermined time frame, their tenure may be abruptly ended and another candidate is brought in who can deliver the desired objectives of the board of directors. Nevertheless, a good CEO who gets the job done can reap great personal and financial rewards.
If you are getting an MBA, those are three of the occupations that should be considered. Obviously, your personal aptitude, interests and real life experience need to be taken into consideration. It is more important to find an occupation that is a good fit than one that seems to be lucrative and desirable. 

Google Doodle for Doom's day Special.

What can you expect from the last day of the world, as per the Mayan calender.  Well the Dooms day is just around the corner, and countries like Australia entered the date and said to be still safe and the least you can expect from Google's doodle could be this, a empty logo to make your search. "Wait and watch this space."


And The Last Man on Earth is Not Alone.

How Increase in Diesel, LPG restriction Makes difference?

" Government has announced an Increase of Rs.5.62 / Litre and Imposed a restriction on the supply of subsidized cooking gas(LPG) to 6 cylinders/year per household."

Whats makes the difference is the biggest question?

LPG is now costing Rs.399/cylinder, and assuming an household comprising of 5 members, each cylinder lasts for 30-40days. Which means 9-10 cylinders are required per year, and without subsidy the household cylinder cost around Rs.750/- ie., a burden of Rs350. on each and approximately Rs.1100-Rs.1400/year.

" The burden is not only on Aam Aadmi (common man), but also on Aam Aurat(common women) too."

Increasing petrol prices has lead to demand for Diesel over a period of time, and this was effectively capitalized by automobile companies where they shifted there production from petrol vehicle to diesel consumption vehicle, forcing to export/ sell at discount price of petrol cars. But now, the demand for diesel cars is expected to fall down because of this continuous rise in prices.

And it should be noted that, majority of our Manufacturing/Logistics/Infrastructure Industry(CMIE report) are still dependent on diesel only, which automatically the cost push will occur, where ultimately the burden is on end user, where the prices on every necessity will go up, from soaps to vegetables the effect will be observed.

Which Sector/Industry will be happy with this decision?

Though every industry more or less will be affected with this move, but for sure companies like Bajaj, Morphy Richards, Prestige, LG, will be happy because they can now sell more INDUCTION COOKERS, MICROWAVE.

How to choose Internet Service Provider in India?

Are you looking out for a New Internet Connection and in confusion how to choose an ISP, what all parameters one has to consider to compare two different Internet Service Provider? 


Here is a brief solution for your problem.
I) Internet Service Provider provides three types of connection, 
i) Wireline through Pole,
ii) Underground Cabled,
iii) Wireless Connection.


What difference it makes is the connectivity up-time ie., not disconnected. Underground Cable has better connectivity than connection wired through Electricity pole. Wireless has the advantage, provided their is signal in the area you use.


II) Further, which choosing a internet connection make the company's internet plans fits your need and requirements. Providers offer two types of plans broadly
i) Limited Plan
ii) Unlimited Plan.


It varies in the data usage you surf. Data are of two types
a) Download
b) Upload


III) Type of connection ie., Shared or Dedicated.


Check List:


A) The hidden charges involved. Installation charges, Router charges (wireless router is charges high), Service Tax  and VAT(this is not shown on the tariff plan by most of the companies) 


B) Fair Usage Policy: This is the limitation of data exchange which is mandatory by TRAI rules, where your internet surfing speed decreases/falls down. So do check whats the FUP of the each ISP and choose the best.
Fair Usage policy limit of Airtel | Beam TelecomTikona | Sify | Tata Communication | Reliance Broadband


C) Cross check what download and upload speed will you receive post connection. Because usually (plan speed) divided by 8 should be the both d/l and u/l speed ie., for example 2mbps plan should receive (2*1024kbps)/8=256kbps speed.


D) Shared or Dedicated connection, in shared connection you speed varies based on the usage of other computers connected to same port/hub. Whereas in dedicated at any point of time your speed doesn't differs irrespective of any other PC usage because you get a single/individual port connection. 


E) Maintenance / Service: This is the most important factor one has to look upon, check how they resolve your issue if any. Few providers solve your query on phone, few through virtual software, and other on direct visit. Time taken to respond make huge difference.


F) Payment Mode: Companies like Airtel, Tata has its distribution center in most of the nearby localities, whereas few do not have. This will become a troublesome if you don't have an easy option to make the payment. Whereas few ISP visit home monthly for bill collection.

Social Awareness Advertisements


Here are few old and recent Indian social awareness advertisements on various causes promoted by both public and private companies as a part of its core function and as CSR activities. 


Donate Eyes, Spread the Joy
Promoted by: NAB.
video
A beautifully pictured advertisement to make an awareness of "Donating Eyes, and Spreading Joy".


No Smoking
Promoted by: Aaj Tak News TV Channel
http://www.youtube.com/watch?v=4Vn3mLIlqp4


Lead India
Promoted by: Times Of India TOI)
http://www.youtube.com/watch?v=FAe_bZGqU1g


Teach India 
Promoted by: Times Of India TOI)
http://www.youtube.com/watch?v=5P7lCYXGo7w&feature=related
Teach India is a nation-building initiative from the Times of India that brings together children in need of education and people who can contribute a little time towards teaching them. It is based on one simple principle: 
Teach to the underprivileged children who are willing to learn. Log on to www.teach.timesofindia.com


Social Advertising: -Unity in Diversity
Indian 1980's AD
Promoted by: Film Division.
http://www.youtube.com/watch?v=vf4txvQgmmo


Jaago Re.India Compaign
Promoted by: Tata Tea Co.
http://www.youtube.com/watch?v=M5ECJrnqPcI


Heros Project
Promoted by: Star Care (HIV/AIDS on Star TV by Heroes Project)
http://www.youtube.com/watch?v=ZHiGK0kXeA0


Athithi Devo Bava - Incredible India.
Brand Ambassador: Aamir Khan.
Promoted by: Tourism Ministry
http://www.youtube.com/watch?v=rM7oropBdWs

Comparative Advertisements - Fight Between Two Brands

Fight against two brand is getting more common in India nowadays.  And the fight has resulted not just to improvise its own products, but also to degrade the competitors products and the medium the brands choose is Advertisement.

Few advertisement who compare with its competitors and create an advertisement war in the recent past.

Tide (Procter & Gamble) Vs Rin (Hindustan Unilever limited)

Thumps up Vs Pepsi

In response to the Akshay Kumar's Thumps Ad
Pepsi: 

Sprite Vs Mountain Dew

When Mountain Dew advertised itself, saying "do the dew", Sprite responded this way:

Sprite Vs Pepsi
Hey Youngistan/Hindustan meri jaan

In response Sprite Ad has spoofed Sharukh khan also: 

Times of India Vs Hindu

The Latest take up my Hindu to react to the TOI's advertisement stating, Hindu published boring ad which makes one sleep. A strong response from Hindu is also observed.

TOI: 

Hindu: 
Few More: