Questions of Marketing Mix..
What is Marketing Mix?
What do the elements of the Marketing Mix focus on?
What is the group of customers who will probably buy the product known as?
Why are the consumers who make up the target market for a product referred to as “potential” customers?
What does a successful Marketing Mix depend on?
Why are consumers at the center on Marketing Mix?
Consider the example of middle class teenagers as the target market for blue jeans. In what places besides department stores could be product is sold? What other promotion could be used?