What is Frugal Engineering? How it differs from simple cost cutting?

Frugal Engineering, first coined by Chief executive of Renault, Carlos Ghosn, is a process where basically frugal engineering is used to deliver the superior value of the products to the consumer for the best minimum possible price by cutting the cost as much as possible without much change in the quality of the end product. A rethinking on product design and engineering for cost cutting at the same time not compromising with the quality of the product...

Read More

Different Types of Complainers for an Organisation?

Complainers, basically can be put into 4 major types for an organisation perspective. Those are, a) Passive b) Voicers c) Irates d)Activists Passive Complainers, are those customer who have some problems/ dissatisfaction with the company products but do not communicate the same to the organisations. They believe that complaining would be of no use, not be worth the time and effort. Sometimes, their personal values restrict them from complaining....

Read More

Canon's Approach - 4C's

Canon's Approach in India market 4C's: Customer:  Looking for Solutions rater than Functions. Competition: Need to lead the market, create new market or new value. Combination of Blue ocean or Red ocean Strategies. Context: More and more Digitalization of products. Regional differences in India. Company: Expanding Direct and Indirect sales. Expanding into Medical Equipments/Robotics. Focusing on Imaging. (capturing, archiving,...

Read More

Questions of Marketing Mix?

Questions of Marketing Mix.. What is Marketing Mix? What do the elements of the Marketing Mix focus on? What is the group of customers who will probably buy the product known as? Why are the consumers who make up the target market for a product referred to as “potential” customers? What does a successful Marketing Mix depend on? Why are consumers at the center on Marketing Mix? Consider the example of middle class teenagers as the target market for blue jeans.  In what places besides department stores could be product is sold?  What...

Read More

Difference between Stock and Bonds?

These are main difference between a stock and a bond. STOCKS: Type of Financial Instrument: Equity Order of claim: Dividends can be issued only after interest on all debts includes bonds is fully paid. Legal obligations to holders: Dividends may be varies or omitted at the discretion of the board of directors, no principal or maturity dates are involved. Rights of holders: Voting stockholders can influence management by electing members of the board of directors. Tax status: Dividends are not tax-deductable. DEBT Type of Financial...

Read More

How Capital is Acquired by a business house?

A corporation needs capital in order to start up, operate and expand its business.  The process of acquiring the capital is known as financing.  A corporation uses two basic types of financing A    a)      Equity Financing        b)      Debt Financing Equity Financing refers to funds that are invested by owners of the corporation. Debt financing, on...

Read More

Why Finance is needed for Business?

One of the primary considerations when going into business is money.  Without sufficient funds a company cannot begin operations.  The money needed to start and continue operating a business is known as capital.  As new business needs capital not only for ongoing expenses but also for purchasing necessary assets.  These assets – Inventories, equipments, buildings and other property represent an investment of capital in new business. How...

Read More

Types of Group discussion?

Group discussion can be conducted mainly in 3 ways. a) Topic Based b) Case Based c) Article Based. In topic based discussions, you will be asked to discuss a knowledge based topic that may pertain to society, social trends, Politics, economics, legal, Information technology, sport or most importantly current events. Alternatively, one is said to discuss an abstract issue or an article published in newspaper. Few Institutes for selection,...

Read More