Five (5) Best Advertisements of 2013

Out of all ads aired, I picked up The Five 5 Best Advertisements of 2013. Though most of the ads are targeted to different audience for different purpose. I choose the list based on three criteria, content, clarity, and whether the message has been passed through the advertisement.

I don't want to rate it top 5 this time, so just posting the five best advertisements of 2013.

1. 
Airtel Ad
Itti si khushi itti si hasi.

The content is simple, the song selection from movie Barfi, suits the plot. And most importantly touches the right nerve of the people clicking soft corner of human where every on could relate to it. It also throws a positive side where a impaired girl, can communicate as simple and effective as a normal person do.  And at the same time, the purpose of the ad is to promote the product of Rs.1 a song/day.

2.

ICICI Prudential Life Insurance Bande Ache Hai ICICI Bank

Per Bande Ache Hai.

This advertisement targets the light and sensitive side of male member of the family, who are said to be good at heart and do protect there loved ones in some or other way on daily basis. Its a beautiful directed and content ad, where it could reach to the male audience instantly and connect to it. After a series of things what a family male member do, which are more often not appreciated or ignored are seen in this ad. Ending the advertisement with the Insurance product, can give a sense of feeling to protect and insure there family.

3.

Google Inc.

Google Search: Reunion

For the very first time, Google has aired a new of its kind advertisement highlighting how partition has divided countries, but still friendships find a way. A story of friendship, separation due to partition (India and Pakistan) and reunion is been marvelously executed and presented with very few characters and with a strong emotional content. The highlight of the advertisement is the Back Ground Score (BGM) and a negligible negative is the length of the ad.

4.

Vodafone 
Made for first Love

Vodafone has the best advertisement agency/team (mostly Oligvy and Mather) from the past four years with new and creative ads coming up every IPL season right from ZooZoo Ads.
The First Love experience is the content made and targeted the Youth and they nailed it. 

5.

Tanishq 

Remarriage.

Handling a sensitive subject is same as handling a knife. Its a usually affair to see jewelry for marriage cermony, but for a change Tanishq has targeted a net set of people, who never been identified before or dare to raise the word was Re-Marriage. Beautifully executed, with wonderful BGM ( picked for Ar Rahman's Rockstar soundtrack). 

Read More

Social Awareness Advertisements

Here are few old and recent Indian social awareness advertisements on various causes promoted by both public and private companies as a part of its core function and as CSR activities. 


Donate Eyes, Spread the Joy
Promoted by: NAB.

A beautifully pictured advertisement to make an awareness of "Donating Eyes, and Spreading Joy".

No Smoking
Promoted by: Aaj Tak News TV Channel

http://www.youtube.com/watch?v=4Vn3mLIlqp4


Lead India
Promoted by: Times Of India TOI)

http://www.youtube.com/watch?v=FAe_bZGqU1g


Teach India 
Promoted by: Times Of India TOI)

http://www.youtube.com/watch?v=5P7lCYXGo7w&feature=related
Teach India is a nation-building initiative from the Times of India that brings together children in need of education and people who can contribute a little time towards teaching them. It is based on one simple principle: 
Teach to the underprivileged children who are willing to learn. Log on to www.teach.timesofindia.com


Social Advertising: -Unity in Diversity
Indian 1980's AD
Promoted by: Film Division.

http://www.youtube.com/watch?v=vf4txvQgmmo


Jaago Re.India Compaign
Promoted by: Tata Tea Co.

http://www.youtube.com/watch?v=M5ECJrnqPcI


Heros Project
Promoted by: Star Care (HIV/AIDS on Star TV by Heroes Project)

http://www.youtube.com/watch?v=ZHiGK0kXeA0


Athithi Devo Bava - Incredible India.
Brand Ambassador: Aamir Khan.
Promoted by: Tourism Ministry

http://www.youtube.com/watch?v=rM7oropBdWs

Read More

Comparative Advertisements - Fight Between Two Brands

Fight against two brand is getting more common in India nowadays.  And the fight has resulted not just to improvise its own products, but also to degrade the competitors products and the medium the brands choose is Advertisement.

Few advertisement who compare with its competitors and create an advertisement war in the recent past.

Tide (Procter & Gamble) Vs Rin (Hindustan Unilever limited)

Rin: http://www.youtube.com/watch?v=msczklmNj6E

Thumps up Vs Pepsi

Thumps up: http://www.youtube.com/watch?v=xpITopTQ1Kc 

In response to the Akshay Kumar's Thumps Ad

Pepsi: 

http://www.youtube.com/watch?v=AlDWmQBofkI

Sprite Vs Mountain Dew

When Mountain Dew advertised itself, saying "do the dew", Sprite responded this way:

http://www.youtube.com/watch?v=QRIwkKF2cm8

Sprite Vs Pepsi

Hey Youngistan/Hindustan meri jaan

Ranbir Kapoor's Pepsi Ad: http://www.youtube.com/watch?v=ks4jfppS5Uc

In response Sprite Ad has spoofed Sharukh khan also: 

http://www.youtube.com/watch?v=SgJqoLLhocY

Times of India Vs Hindu

The Latest take up my Hindu to react to the TOI's advertisement stating, Hindu published boring ad which makes one sleep. A strong response from Hindu is also observed.

TOI: 

http://www.youtube.com/watch?v=kxz4WvGG7uA

Hindu: 

Few More:

http://www.youtube.com/watch?v=4Eb-waHx-00

http://www.youtube.com/watch?v=xmXPBp7DpQw

Read More

Interesting Indian Advertisements in 2011.

The Indian advertisements coming up nowadays in India has turned innovative, funny, and more catchy among the audience. A numerous best indian advertisements are coming up trying to grab the attention. This year(2011) also is seen a different types of innovative and interesting ads. Just a few of them are., Top 5 ads picked by me., here it goes.

 
The Balki (balakrishna) directed ad, for Idea 3G which has recently turned all its ads to be CSR ( Corporate social responsibility) and Social awareness type of ads and this time they have come up targeting the problem of India's Over Population. Ad is projected in a funny way and not making to say the same signature dialogue of Abhishek bacchan saying "No Idea".

 
 Airtel, Yet another combination with AR Rahman's new jingle is creating ripples around the young audience especially. Saying Har Ek Friend Zaroori Hota hai,(Every friend is needed) and the importance of being in touch with a very catchy song, within no time has become very popular.

 

 A very inspiring and motivational video created by HeroMoto Corp as a part of its new brand management with the creative partner Law and Kenneth released its new advertisement, the song was composed and sung by A.R.Rahman. HeroMoto Corp's Hum Mein Hain Hero ad was directed by Anurag Kashyap and Robby Grewal.



A very simple ad for Indian Railway ministry, directed by Prakash Varma under the production house Nirvana Films and this ad also awarded the Gold in Film Craft Category(Cannes Lions 2011)

 
 A very innovative and interestingly projected ad by Ram from Nirvana production house for ING Vysya Bank,of its newly introduced banking product an Automatic Cheque Book reorder facility.

Hope you liked the top 5 best advertisements india in the year 2011. Any other favorite ads of yours, let me know below in the comments section?

Read More

Article Summary: Innovation in Internet Age

Article Summary on, "Innovation in the internet age" written by Christopher Skinner. The objective of this summary is to explain the importance of innovation in the current business field with the help of Internet.

Now the companies are looking forward for renewing their business processes and involved in building new markets using the new medium called Internet, Internet has become an integral part of the individual. Internet is playing an important role in consumer buying behavior, where internet research is performed by the user before making any purchases.

Further on other side, business is running campaigns, to call up for fresh ideas from the public, tracking and measuring the feedbacks, and uses the guided design for the purpose of innovating new products. More on even the Internet is being used for monitoring the brand value and product perception.

The major challenges faced by the companies in implementing the IT as its medium for its business operations are, often it requires a special team(s) to make sure it is maximum utilized. The companies are already following the traditional marketing approach and to get into new system requires a change in overall organizational structure either by creating independent organizations, or making acquisition of the company which can handle the type of desired innovation. Finally, in most of established organizations has an fear of not obtaining the acceptable gross margins and this would discourage them in being a true innovators, but the companies can’t survive for longer time if they won’t take up the innovation activity. So it has to take up acceptable gross margins which will adjust sustainable profit volume goals.

In can be concluded that there is a need for a reaction by the business house towards the changes in the marketplace. If it failed in implementation of a fully ‘‘internet integration’’ will lead to decline in market share and their sales. More on M&A are not only way for innovations, it has to find out which is the best media which drives the sales for the company, and discern the appropriate attribution of cost to allow for proper optimization of value. This will help the organization to develop new products and services and to sustain in the future.

Read More