Five (5) Best Advertisements of 2013

Out of all ads aired, I picked up The Five 5 Best Advertisements of 2013. Though most of the ads are targeted to different audience for different purpose. I choose the list based on three criteria, content, clarity, and whether the message has been passed through the advertisement.

I don't want to rate it top 5 this time, so just posting the five best advertisements of 2013.

1. 
Airtel Ad
Itti si khushi itti si hasi.

The content is simple, the song selection from movie Barfi, suits the plot. And most importantly touches the right nerve of the people clicking soft corner of human where every on could relate to it. It also throws a positive side where a impaired girl, can communicate as simple and effective as a normal person do.  And at the same time, the purpose of the ad is to promote the product of Rs.1 a song/day.

2.

ICICI Prudential Life Insurance Bande Ache Hai ICICI Bank

Per Bande Ache Hai.

This advertisement targets the light and sensitive side of male member of the family, who are said to be good at heart and do protect there loved ones in some or other way on daily basis. Its a beautiful directed and content ad, where it could reach to the male audience instantly and connect to it. After a series of things what a family male member do, which are more often not appreciated or ignored are seen in this ad. Ending the advertisement with the Insurance product, can give a sense of feeling to protect and insure there family.

3.

Google Inc.

Google Search: Reunion

For the very first time, Google has aired a new of its kind advertisement highlighting how partition has divided countries, but still friendships find a way. A story of friendship, separation due to partition (India and Pakistan) and reunion is been marvelously executed and presented with very few characters and with a strong emotional content. The highlight of the advertisement is the Back Ground Score (BGM) and a negligible negative is the length of the ad.

4.

Vodafone 
Made for first Love

Vodafone has the best advertisement agency/team (mostly Oligvy and Mather) from the past four years with new and creative ads coming up every IPL season right from ZooZoo Ads.
The First Love experience is the content made and targeted the Youth and they nailed it. 

5.

Tanishq 

Remarriage.

Handling a sensitive subject is same as handling a knife. Its a usually affair to see jewelry for marriage cermony, but for a change Tanishq has targeted a net set of people, who never been identified before or dare to raise the word was Re-Marriage. Beautifully executed, with wonderful BGM ( picked for Ar Rahman's Rockstar soundtrack). 

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Social Awareness Advertisements

Here are few old and recent Indian social awareness advertisements on various causes promoted by both public and private companies as a part of its core function and as CSR activities. 


Donate Eyes, Spread the Joy
Promoted by: NAB.

A beautifully pictured advertisement to make an awareness of "Donating Eyes, and Spreading Joy".

No Smoking
Promoted by: Aaj Tak News TV Channel

http://www.youtube.com/watch?v=4Vn3mLIlqp4


Lead India
Promoted by: Times Of India TOI)

http://www.youtube.com/watch?v=FAe_bZGqU1g


Teach India 
Promoted by: Times Of India TOI)

http://www.youtube.com/watch?v=5P7lCYXGo7w&feature=related
Teach India is a nation-building initiative from the Times of India that brings together children in need of education and people who can contribute a little time towards teaching them. It is based on one simple principle: 
Teach to the underprivileged children who are willing to learn. Log on to www.teach.timesofindia.com


Social Advertising: -Unity in Diversity
Indian 1980's AD
Promoted by: Film Division.

http://www.youtube.com/watch?v=vf4txvQgmmo


Jaago Re.India Compaign
Promoted by: Tata Tea Co.

http://www.youtube.com/watch?v=M5ECJrnqPcI


Heros Project
Promoted by: Star Care (HIV/AIDS on Star TV by Heroes Project)

http://www.youtube.com/watch?v=ZHiGK0kXeA0


Athithi Devo Bava - Incredible India.
Brand Ambassador: Aamir Khan.
Promoted by: Tourism Ministry

http://www.youtube.com/watch?v=rM7oropBdWs

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Comparative Advertisements - Fight Between Two Brands

Fight against two brand is getting more common in India nowadays.  And the fight has resulted not just to improvise its own products, but also to degrade the competitors products and the medium the brands choose is Advertisement.

Few advertisement who compare with its competitors and create an advertisement war in the recent past.

Tide (Procter & Gamble) Vs Rin (Hindustan Unilever limited)

Rin: http://www.youtube.com/watch?v=msczklmNj6E

Thumps up Vs Pepsi

Thumps up: http://www.youtube.com/watch?v=xpITopTQ1Kc 

In response to the Akshay Kumar's Thumps Ad

Pepsi: 

http://www.youtube.com/watch?v=AlDWmQBofkI

Sprite Vs Mountain Dew

When Mountain Dew advertised itself, saying "do the dew", Sprite responded this way:

http://www.youtube.com/watch?v=QRIwkKF2cm8

Sprite Vs Pepsi

Hey Youngistan/Hindustan meri jaan

Ranbir Kapoor's Pepsi Ad: http://www.youtube.com/watch?v=ks4jfppS5Uc

In response Sprite Ad has spoofed Sharukh khan also: 

http://www.youtube.com/watch?v=SgJqoLLhocY

Times of India Vs Hindu

The Latest take up my Hindu to react to the TOI's advertisement stating, Hindu published boring ad which makes one sleep. A strong response from Hindu is also observed.

TOI: 

http://www.youtube.com/watch?v=kxz4WvGG7uA

Hindu: 

Few More:

http://www.youtube.com/watch?v=4Eb-waHx-00

http://www.youtube.com/watch?v=xmXPBp7DpQw

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I Shouldn't Have Been Said That!

There are lots of controversy issue raises now and then, because of harsh and sometime derogatory statements passed by the celebrities hurting someone sentiments/emotions.  Here are few statements made by the people(in 2011) and came into limelight because of wrong reason, which they shouldn't have made. Check out few statements,

	Statement made:
	Anna Hazare: Ek hi maara? (Just One Slap) In Reference to: asked his opinion on Harvinder Singh(Delhi youth) slapping Agriculture minister Sharad Pawar.
	Rahul Gandhi: How long will you continue to beg for your livelihood in Maharastra or Punjab.
	Fresh president Nicholas Sarkozy: I cannot bear Netanyahu. He is a Liar.
	Shirish Kunder tweeted: The super hero in Ra.1 has all the powers in the world, but to entertain.  I just heard a Rs.150 crore firework fizzle.
	Gulam Nabi Azaad: Homosexuality is unnatural and not good for India.. I disease which has come from other countries.
	Poonam Pandey: The Model claimed to strip naked if that helped Team India win the Cricket World Cup.
	Chetan Bhagat: "It is ironic when someone who runs a body shopping company and calls it hi-tech makes sweeping comments on the quality of IIT students." Refernce: When Narayana Murthy said : "Quality of students deteriorating at IITs "

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Top 5 Most Over-Hyped Flopped in 2011.

There are many instances where things are claimed to be BEST, but turned to be WORSE than imagined. Here are Top 5 list of products which the company/seller claimed to revolutionize the world with their product but turned to be dud. 

Starting the list with,

RIM PLAYBOOK

This was expected to give the sliding fortunes of RIM a fillip.  Instead, it sold far fewer that apple I-pad because it needed to be paired with a blackberry to access most features.  So, If you don’t have a BB, which most people don’t own one, because already have an iphone or android, then your playbook is just a browsing device.  And it had a few thousand apps when the ipad more than a lakh.

MARUTI KIZASHI

When maruti gave out full page ads before the launch of this car, it seemed to be the next blockbuster in waiting.  It was in march, and went downhill from there.  The debacle was perhaps a sign of worse times ahead. Soon its manesar plant was crippled by union strikes. kizashi is now clocking the lowest sales, it at all, in its category.

COLOR

A Real-Time Social Picture Sharing Service Application, with an investment of $41million poured, hardly anybody used it.

THE BEAVER

The movie was supposed to make millions, ultimately dint worked out.

GOOGLE PLUS

With 30million users and counting, it must be doing well.  Not so, when compared with facebook’s 800 million.  Google+ was built to take on Facebook, but its growth seems to have slowed.  For that reason, it’s a flop because it was so over hyped.  But there is still hope yet. 

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Top 5 Trending Websites in 2012

There are hundreds of website created daily offering a wide variety of service, but how many of them are having a promising future is the real question? Listed down the top 5 websites which are offering some different products and services and growing very rapidly and expected to become very popular website in 2012.

Druva.com: If you know what Dropbox is, then you’ll have no trouble understanding what Druva is.  Just like Dropbox created online file sharing and syncing that ‘just works’, Druva does that to backing up corporate laptops.  Its products perform some nifty data reduplication behind the scenes within a company to ensure that only one copy of every file is backed up, regardless of how many different laptops it resides in.  By doing this, it claims to save over 90% of unnecessary bandwidth and storage use.  The 4-year-old company already has over 750 customer across the world and is growing rapidly.

Motoexchange.com

This 2 year old business acts as a purely b2b online exchange for used vehicles.  Businesses use the site to auction their used, inspected and certified vehicles to hundreds of dealers and buyers instead of just a handful they were used to earlier.  Started by Vinay Sanghi, the erstwhile head of Mahindra First Choice, India’s largest used car dealer, Motorexchange aims to nearly double its sales to 1lakh cars per year in 2012.

Letsbuy.com

While everybody talks about Flipkart or Amazon, 2 yr old letsbuy has been doing rip-roaring business.. By focusing on the high value(low margin) electronics category, letsbuy has quietly emerged as one of the top three e-commerce players in the country currently based on revenue.  2012 will see It launching its own delivery team, increasing focus on higher value white goods and on becoming the go-to place for gadgets and stuff.

Zomato.com

Arguably the most comprehensive listing of restaurants across India today, zomato claims to cover nearly 20K restaurants across 10 cities currently.  It not only offers reviews but also menu listings, and shortly, the ability to book tables and meals directly without human intervention.  It claims to have around 1.5 million monthly visitors to its website over 2lakh users of its various mobile apps.  2012 will see it expanding into events and ticketing as well.

Zovi.com

One of the best sings that ecommerce is here to stays in India, zovi retails its own range of apparel and accessories purely through its own website.  It has no third party brands and no physical stores.  The savings it makes from being purely online van then be passed on to consumers, while sourcing its own products allow it to respond to consumer trends and preference faster.  Zovi already claims to be doing 700-800 orders per day.

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Top 5 Versions of Kolaveri-Di Song.

The most famous ever song from India which shot up fame across the border as well as reaching around the globe within a very short span, thanks to YouTube and Facebook. The song has seen an highest ever views of any Indian video, almost reaching close to 30 Million views (surpassing the producers maximum expectation of 15 Million).  There are few number of own version coming up everyday of this song, catching the eyes of many YT viewers.

Let see the list of Top 5 versions of this song, starting with the original, which stand apart.
#1
Song Title: Why This Kolaveri Di
Movie/Album: 3
Singers: Dhanush
Music Director: Anirudh


#2
Song Title: Why This Kolaveri Di - English Remix Version
Singers: Arjun
Music Director: Arjun

#
Song Title: Kolaveri Di - Female Version
Singers and Music Director: Albela Sajan - By GidDad


#4
Song Title: Kolaveri Di - Kid Version
Singers: Nevaan Nigam ( Sonu Nigam's Son)


#5: Here the answer for the popular question has been given by these girls.


Song Title: Why this Kolaveri Di Reply (female version)
Singers and Music Director: Poonam Khinchi and team

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Top 10 Telugu Melody Songs in 2011.

Here comes the list of Top Ten Telugu Songs of 2011 year, on Melody parameter. Do watch, enjoy and Share the list with your friends.

#10
Song Title: Prema Desam
Movie: Shakti
Singers: Hemachandra, Saindhavi
Music Director: Mani Sharma


#9
Song Title: Mutyala Dhaarani
Movie: 7th Sense
Singers: Karthik, Megha
Music Director: Harris Jayaraj

#8
Song Title: Ninna Leni
Movie: 180
Singers: Unni Menon, Chitra, S. Sowmya
Music Director: Sharath

#7
Song Title: Cheli Vinamani
Movie: Ala Modalaindi
Singers: Hemachandra
Music Director: Kalyani Malik

#6

Song Title: Chali Chaliga
Movie: Mr.Perfect
Singers: Shreya Ghoshal
Music Director: Devi Sri Prasad


#5

Song Title: Dhooram Dhooram
Movie: 100% Love
Singer(s): Tippu
Music Director: Devi Sri Prasad

#4
Song Title: Varsham Munduga
Movie: Sunitha, Suzanne
Singer(s): Rahul Nambiar
Music Director: Joshua Sridhar

#3
Song Title: Infatuation
Movie: 100% Love
Singer(s): Adnan Sami
Music Director: Devi Sri Prasad

#2
Song Title: Guruvaram March Okati
Movie: Dookudu
Singer(s): Rahul Nambiar
Music Director: S Thaman


#1
Song Title: Endhuko Emo
Movie: Rangam
Singer(s): Aalap Raju, Prasanthini
Music Director: Harris Jayaraj

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Interesting Indian Advertisements in 2011.

The Indian advertisements coming up nowadays in India has turned innovative, funny, and more catchy among the audience. A numerous best indian advertisements are coming up trying to grab the attention. This year(2011) also is seen a different types of innovative and interesting ads. Just a few of them are., Top 5 ads picked by me., here it goes.

 
The Balki (balakrishna) directed ad, for Idea 3G which has recently turned all its ads to be CSR ( Corporate social responsibility) and Social awareness type of ads and this time they have come up targeting the problem of India's Over Population. Ad is projected in a funny way and not making to say the same signature dialogue of Abhishek bacchan saying "No Idea".

 
 Airtel, Yet another combination with AR Rahman's new jingle is creating ripples around the young audience especially. Saying Har Ek Friend Zaroori Hota hai,(Every friend is needed) and the importance of being in touch with a very catchy song, within no time has become very popular.

 

 A very inspiring and motivational video created by HeroMoto Corp as a part of its new brand management with the creative partner Law and Kenneth released its new advertisement, the song was composed and sung by A.R.Rahman. HeroMoto Corp's Hum Mein Hain Hero ad was directed by Anurag Kashyap and Robby Grewal.



A very simple ad for Indian Railway ministry, directed by Prakash Varma under the production house Nirvana Films and this ad also awarded the Gold in Film Craft Category(Cannes Lions 2011)

 
 A very innovative and interestingly projected ad by Ram from Nirvana production house for ING Vysya Bank,of its newly introduced banking product an Automatic Cheque Book reorder facility.

Hope you liked the top 5 best advertisements india in the year 2011. Any other favorite ads of yours, let me know below in the comments section?

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Top 10 Songs of Bollywood in 2011.

As like year 2010, even 2011(just in half year) has proved to be a good year for music lovers, since many good songs has been released and entertaining the music lovers. A lots of experimental movies are coming up so as the songs are completely touching the new corner in the Hindi cinema rather than just following the regular. Last year there were many of Comedy flicks which has tasted the success but this year there its an mixture of all genre movie songs which has entertained the audience.


Here I put up Top 10 Best songs of the year 2011.


#10
Song Title: Abhi Kuch Dino Se
Movie: Dil Toh Baccha Hai Ji 
Singers: Pritam Chakraborty
Music Director:Mohit Chauhan





Pritam Chakraborty is one man who releases half a dozen movie album and score a decent talk for almost all the songs he composes.  There are many songs to his credit which has blow the audience heads through his compositions.  For example out of the Top 10, 4 places are secured by Pritam Chakraborty in my top list.


#9
Song Title: Razia 
Movie: Thank You 
Singers: Master Saleem, Ritu Pathak
Music Director: Pritam Chakraborty







#8
Song Title: Fully Faltu
Movie: F.A.L.T.U
Singers: Mika Singh & Hard Kaur
Music Director: Sachin-Jigar

Nothing much to say, a huge and instant hit song with a perfect singer. This foot tapping number has helped alot for the film success and ofcourse got more than half an millions video views.


#7
Song Title: Character Dheela
Movie: Ready
Singers: Amitabh Bhattacharya
Music Director: Pritam Chakraborty

Nothing much to say, the lyrics which completely matches with the real life persona of Salman Khan. The lyric "Character Dheela" is not getting out of head of many, thats itself proves the song success.


#6
Song Title: Tinku Jiya
Movie: Yamla Pagla Deewana 
Singers: Mamta Sharma, Javed Ali
Music Director: Anu Malik

Anu Malik has returned to the music scene with the item number 'Pal Pal Na Maane Tinku Jiya...' which he has composed for Yamla Pagala Deewana. The song is already climbing high on countdown charts.

Click Here for the Next 5 Songs

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Top 5 Songs of Bollywood in 2011.

Previous: Top 10 Songs of Bollywood in 2011.


As like year 2010, even 2011(just in half year) has proved to be a good year for music lovers, since many good songs has been released and entertaining the music lovers. A lots of experimental movies are coming up so as the songs are completely touching the new corner in the Hindi cinema rather than just following the regular. Last year there were many of Comedy flicks which has tasted the success but this year there its an mixture of all genre movie songs which has entertained the audience.


Here I put up 5 Best songs of the year 2011.
#5
Song Title: Aali Re Saali Re
Movie: No one Killed Jessica
Singers: Tochi Raina, Bonnie Chakraborty, Shriram Iyer, Raja Hassan, Anushka Manchanda, Sonu Kakkar, Aditi Singh Sharma, Sonika Sharma
Music Director: Amit Trivedi

This is one of my favorite and awesome composition from Amit Trivedi who has the mettle to try a very different tunes, genre, and score an hit. This song explains one of the character's(Rani Mukherjee) nature in the movie and the wording perfectly suit with a foot tapping tune.

#4
Song Title: Te Amo
Movie: Dum Maaro Dum
Singers: Ash King, Sunidhi Chauhan
Music Director: Pritam Chakraborty

Another beautiful composition from Pritam with lots of life in this romantic song. No much romantic song has been there to compete with song in this year and I give it the fourth position.

#3
Song Title: Darling
Movie: 7 Khoon Maaf
Singers: Usha Uthup, Rekha Bhardwaj
Music Director: Vishal Bhardwaj

The unique voice(usha uthup) and very different sounding which touches the audience pulse and may you hum the song.  In 2011 many new types of songs was heard, and these are very much appreciated by the music lovers.

#2
Song Title: Sadi Gali
Movie: Tanu Weds Manu
Singers: Lehmber Hussainpuri
Music Director: Rhythm, Dhol, Bass popularly known as RDB

One more excellent composition from RDB who scored a very good hits with their previous track like 'Om Mangalam' from Kambhakt Ishq. The lyrics played an important role in becoming a hit because of its punjabi words.  This song has got for more than three million views but couldnt attract the down south people may be because of being a small budget movie. Though the #1 and #2 almost at same place, but since I got to put this in the second number.

#1

Song Title: Char Baj Gaye Aur Party Abhi Baaki Hai.

Movie: F.A.L.T.U

Singers: Hard Kaur

Music Director: Sachin-Jigar

An instant chartbuster, within no time of its release topped the chartbuster for long period of time.  All the DJ's and music party has kepy starting and ending the playing this song, especially got very popular with the youth, since they could relate it very well.

Hard Kaur has once agian proved the song can be taken to the next best level using the Rap type of music. The song got more than 2 Million views on youtube within no time.

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Top 10 Automobile Companies as per Market Share.

In 2010 the sales of the cars rebounded, after recession and bankruptcy restructuring of GM and Chrysler. Here is the market share of the Automobile industry in U.S.

Rank	Marketer	Market Share in 2009
1	General Motors	19.9%
2	Toyota Motor Corp	17.0%
3	Ford Motor Co.	16.1%
4	Honda Motor Co.	11.0%
5	Chrysler Group	8.9%
6	Nissan Motor Co.	7.4%
7	Hyundai Motor Co.	4.2%
8	Kia Motors Corp.	2.88%
9	Volkswagen	2.85%
10	BMW	2.3%
	Top 10	92.5%

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