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How to Read Economic Times Newspaper?




I always been asked by my friends how to read ET(The Economic Times). Reading ET is easy but understanding what exactly meant is difficult. Reading ET or another Business Newspaper /Daily itself can gain you so much knowledge to keep you updated from latest happenings in Business, Current Affairs and ofcourse could need make you ready  for an Business Quiz.  So thought to write an blog on it. May be this will help you out. 

Most common problem, How to understand the news in Economic Times?
As you know, ET consists of mostly all news related to Money, Finance, Markets, etc. which is difficult to understand by a Layman, or someone who is not familiar with the Business Economic terms, so the first step is learn and brush up your Economic terms Vocabulary. There are few basic words one has to know[Basic Economic Terms list with explanation. Alphabets - I], no need to learn all the terms, just got to know simple words like Economy, GDP, Inflation, Deficit, Fiscal Year, Depreciation, Turmoil, etc.  Refer to these terms when you get it in you articles.  This will allow you to understand it very well.


What to read in a Business Daily? Which News to read?
Very often, people don't read newspapers because they have no interest in the topic that appear in the paper. The title itself is so uninteresting that one doesn't even like go to the next pages. Don't Do That!


At the beginning, put an habit of reading the column which your interest lies in. At least one article in the newspaper will attract you, either the Title, or a Image published in the paper.  Start reading that article, and try to know daily 2-3 words which you don't know earlier.  This will lead to read more doubts, and one get an interest to further know about it.


There is a news even in the Advertisement published in the Newspaper. One often can see Advertisements of Company's Financial Statement(Balance Sheet), usually at the end of every quarter.  Try to learn something out of that advertisement, what the advt emphasized on? How advertisement is different from other general Newspapers. Now comes the Marketing Concepts(Target the right media for communicating). 


How to Gain/Increase your knowledge from Economic Times?
My friend asked me, how will reading some boring stuff will lead in increasing your knowledge. Certainly one can improve.
The paper covers information on changes in Latest Technology?, Who has been involved in any scams and how it impacts the economy?, Which company is beating/surpassing another company?, Any new products are being introduced?, etc.  These all information will very certainly improve one knowledge and further will helps in analyzing even.


Now comes the big deal, you often must have thought,  Why is this Editorial Page published?
Most of the active reader don't read Editorial page, because the difficulty level of understanding the editorial page is High. But its one the important page one has to read, because it gives the views of current affairs by the famous and well versed peoples, which will help you to take the right path in analyzing the affairs. 


A layman has came to me and asked what is it published in this article. (Budget 2011: Think long-term & take bold steps to avoid transitional pain, says Gita Gopinath, Professor, Harvard University).


I read and found it very simple, and of course very informative. But not with the case for a layman. So here I will put it up and example of How to read and understand a Editorial article published in Economic Times.

The article as the title itself says basically emphasis on What to expect from coming Budget and how to Control it.  So an article has to be broken down into parts to understand it in better way.The writer says, that there are three concerns for the growth in the country. 

i) Fiscal Deficit ii) Inflation and iii) Current Account.

Under Fiscal Deficit: How to reduce the government deficit is given.
Inflation: Policy and Structural Imbalances are the reason.
Current Account: FDI issues.

In such way the Editorial Page has to be broken and understand.
Any other questions? Shoot below

Letter to Company: Claiming the Undelivered Product.

Dear (Name of Customer Service Representative):


I would like to call to your attention a service discrepancy.
On (date), I ordered a (Type of product) from your company.  I also (enclosed a check/charged my credit card account) for (amount).  It was my understanding that I would receive the  (Type of productwithin (length of time).


It is now (date), and I have not received the  (Type of product).  But my records show that you (cancelled my check/charged my account) on (date), and I have enclosed a copy of the (cancelled check/credit statement) as proof.


If the product has not yet been sent, please deliver it immediately.  If there is a problem, please contact me immediately to explain the reason for the delay. I understand that sometimes unforeseen problems occur, but I find it irresponsible not to notify customer of delays.


Thank you for your prompt attention to this matter.
Sincerely,
(Your Name and Details)

Letter to Company: Damaged/Defective Item.

Dear (Name of Customer Service Representative):


On (Date) I ordered a (Type of Product) from your company.  I received the product today, and was extremely disappointed to find that it was (Damaged/Defective).  (Describe the Damage/Defective.)


In accordance with your guarantee, I am returning the item.  I look forward to receiving a replacement (type of product) within (number) (days/weeks).
Thank you for your prompt attention.


Sincerely,
(Your Name and Details)

Letter to Company: Claiming a Repair for a Product under Warranty.

How to write a letter Claiming a Repair for a Product under Warranty?


Dear (Name of Customer Service Representative):


Enclosed please find a (Type of product), which I purchased on (Date).  I understand that your company provides a warranty for this product for (Length of time), and I am requesting that you repair it under the provisions of this warranty.


You will find that the product show no signs of mistreatment, not have I attempted to repair it myself.  If the product cannot be repaired, please replace it, or credit me with its value.
I have also enclosed a copy of the store receipt, as well as a copy of the warranty and sufficient postage to return the item after you are finished repairing it.


Thank you for your cooperation.
Sincerely,
(Your Name and Details)

Letter to Insurance Company: Policy Cancellation

Dear (Name of Insurance Company customer service representative/ Agent/ Broker):


This letter is to hereby notify you of my intent to cancel my (Health/ Life/ Auto/ Fire, etc) policy with (Name of Insurance Company), effective (date).


Since signing the policy agreement on (date), I have reevaluated my coverage, and decided that it is not sufficient for my needs.  Specifically, I have found that (the rates are too high/ other customers have expressed concerns about your ability to process settlements fairly etc.), and I believe I can find more suitable terms elsewhere.
The amount of (amount) that I paid on (date) covers (length of time), so I request that you pro-rate the unused portion of my policy and refund the amount to me to the address below.


Thank you for your prompt attention to this matter.
Sincerely,
(Your Details and address)

Letter to Insurance Company: Changing Your Beneficiary.

Dear (Name of Insurance Agent):


As of (date), I would like to change (the/some of the) (Beneficiary/Beneficiaries) on my life insurance policy.  My policy number is (Number).


Presently, (name(s) (is/are)) listed as my (Beneficiary/Beneficiaries).  I would like (him/her/them) to be replaced with (name(s) of new beneficiary/beneficiaries).  All of the other information, such as amount and disbursement instructions, should remain unchanged. 
Thank you for your assistance.


Sincerely.
(Your Name)

Letter to Politician: To Fix Pothole in your Locality.

Dear (Name of Politician),
I am writing to you about my concern for the safety of the motorists and cyclists who traverse (Name of street) in (Name of city) on a daily basis.  There are several potholes on this street that are in desperate need of repair, so much so that they have become a serious safety hazard.
I have enclosed a copy of a petition signed by (Number) residents in this area, all of whom feel just as strongly about repairing these obstacles as I do.


I understand that the city's budget is tight, but public safety should be out number one priority, and the cost of these repairs is relatively small.  The benefit to the public, however, is great.
I implore you to use your influence in city hall to see that this work be approved as quickly as possible.


Thank you for your attention to my concerns.
Sincerely,

Letter to Politician: To support an Issue.

Dear (Name of Politician),


The purpose of this letter is to voice my support of (Describe issue).  I know that it is currently under a great deal of scrutiny, and if certain politicians have their way, it could be dealt a sever - if not fatal (financial/constitutional/political) blow.


(Describe the situation, and you position/suggestion for resolving it.)


I implore you to use your voice in Congress to do anything and everything you can stave off legislation that would (cut federal/central funding) outlaw a practice etc.)  It's vital that we protect our (rights/resources, etc), and the prospect of a future without this protection is downright frightening.


Sincerely,
(Your Details)